Category Archives: social interest

All Over The Web News/ Current Events

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Transitioning From Corporate America to Small Business America: It’s all about the network

 

I still remember the day that I decided to leave my job at Hewlett-Packard to become the CMO at a much smaller company by the name of Balihoo. I’d always dreamed of running a small business, and this was my chance to make that happen.

My first day was memorable. I introduced myself to my seven new colleagues, sat down at my desk (an old door perched on top of two filing cabinets), and then it hit me – now what? I was no longer at a company with hundreds of marketers, sales teams, and support people. Budgets were tight, timelines were tighter, and my “to do” list went on for days. I took a deep breath and dove head first into this scary but exhilarating new world..Continue Reading

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Announcing LinkedIn Cats You May Know: Connecting Felines One Paw at a Time

 

Cats dominate the web, and as one of the largest online social media platforms, we identified a need to connect our members to the feline community, and vice versa, to fulfill a gap in our current product. LinkedIn’s revolutionary new Cats You May Know recommends new potential cat contacts — and allows you to connect with the cats you already know.

Cats You May Know was designed to give pawed professionals an opportunity to brand themselves, share their unique skills, and network with both humans and other relevant cats in their breed.

The purrfectly sleek design features large photos so you can clearly see which cool cat you’re connecting to. You can also easily access every feline’s expertise (from chasing bits of lint on the floor to watching birds), as well as their locations and interests — all with a single click.

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Wall Street dips as investors wary before jobs data

 

(Reuters) – U.S. stocks slipped on Thursday, as investors turned cautious ahead of Friday’s monthly jobs report, while a drop in biotech and momentum shares dragged the Nasdaq down nearly 1 percent.

The Dow ended down just a fraction of a point, within about 4 points of its record closing high of 16,576.66 set on December 31. The Dow posted an all-time intraday high during the session.

Market outperformers in the Internet and biotech sectors lost ground, resuming a selloff from March after some recent gains. Two weeks ago, biotechs suffered their worst day since 2011…..Continue Reading

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7 Traits That Distinguish Super Successful People From Ordinary Ones

 

My book Business Brilliant is based on survey research that found seven key principles of work and wealth-building that super-successful people practice but ordinary people avoid.
Here are stories of seven of the most successful–and wealthiest–people in the world to illustrate each of those seven principles. Read More

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20 TIPS FOR PRODUCING BETTER CONTENT @@

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Producing quality content is like competing in the Olympics: if it were easy, everyone would do it. With the bar set high in an increasingly saturated Internet, here are 20 tips that will help whip your content into shape

know your goal

Creating content means putting in hard work, so knowing what you’re working toward is vital. Are you improving brand perception? Building a following? Engaging your customers? Before you write another word this year, focus on what you hope to accomplish, and your efforts will benefit for it.

know your audience

Purpose is only part of the picture; your words must resonate with those whom you hope to reach. Since your company and content cannot be everything to all people, identify the audience you wish to write to, and understand their unique circumstances, perspective, and mentality.

find their home

Each audience interacts in a different way. Younger individuals are finding a home on Instagram, Vine, and Twitter, while professionals are actively using LinkedIn. One platform or combination of platforms is likely to resonate more than others, so determine where your audience exists, and focus your distribution there.

interact

Content is not simply about a single impression, it’s about building a following, and engagement is what facilitates this loyalty. With the proper social networking channels identified, become a part of the conversation. Answer questions, provide follow-up, and get the ball rolling in order to give your work extra social momentum.

watch analytics

Some pieces will resonate more than others, but gauging that success can be challenging. Fortunately, tracking analytics and even social networking metrics have developed to provide a clearer picture of what works and what doesn’t. Monitor site traffic, likes, comments, bounce rates, and return visitors in order to glean a deeper insight into the effectiveness of content.

make adjustments

Once informative data is obtained, its value lies in its application. Once you’ve determined what your audience likes, build more success from that insight. If your holiday fashion lookbook was a success, prepare one for the Spring and Fall as well. Your audience will tell you what they want, it’s your job to listen.

take requests

Speaking of telling you what they want, sometimes the easiest way to create resonant content is to simply ask. Readers love the opportunity to shape the direction of the publications they rely on, so soliciting their input is an opportunity to farm ideas, increase engagement, and satisfy your base, all in one fell swoop.

identify your specialty

Writing quality content doesn’t take a PhD in one subject or another, but your unique perspective in your industry means that that’s effectively what you have. Your insight is what should drive your content, allowing you to deliver information that no one else can. Don’t miss the opportunity to use your own strengths when it matters most.

find your voice

In addition to your specific knowledge, your business is not the same as others. You have different staff members, a different approach, and, as a result, a different voice. Rote fact sheets and information have their worth, but readers want a human face, and adding your voice to the work will keep them from feeling bored.

deliver value

Content on the Internet is rarely, if ever, consumed without purpose. Readers and viewers don’t spend their scarce time digesting media unless they believe they’ll get something out of it. With each piece, make sure you satisfy that need by delivering something of worth, whether it’s gardening tips or stock picks.

keep it short

The Internet reader is busy, and unless they came to you looking for a long, academic discussion, they’re likely just looking for something digestible. With this in mind, it’s important to keep things readable. That’s not to say you should cut out any value, simply condense your information so that readers get what they want, efficiently.

keep it light

Along with manageable length and a relatable voice, Internet reading should generally be light. Deliver substance, but avoid subjects or tone that are too heavy for casual readers, unless the content calls for it (which it rarely does).

use lists

Readers spend time reading, of course, but every piece you create requires an investment by you and yours. With this in mind, choosing the right format can help cut the time required of both parties down. Bulleted and numbered lists avoid the need for challenging transitions, saving you writing time, and present information in a scannable format, allowing readers to find what they want and move on.

CONTINUE READING

What “They” Never Told You About Traffic@@


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Oh traffic, my friend.

You are vital to any online business – but yet, you are so elusive.

Do you want to know the REAL secret to driving traffic? Something that has personally worked for my business over the past 13 years, and still works today?

It comes down to one word… CONSISTENCY.

I have good news. Driving traffic to your site is actually very simple – but it might not always be “easy.” And by easy, I mean you don’t just “click a button” and millions of people flood your site. I’m sorry, but that’s just not reality.

Traffic does take a bit of effort – but the effort pays off. Big time.

Here are a few simple steps you can take to build a consistent, reliable stream of traffic.

Update Your Blog: Google loves blogs with fresh content. So stop being lazy and commit to update your blog at least 2-3 times a week. It can be as simple as a YouTube video you pasted with a couple of lines of commentary.
Think Syndication: There are hundreds of sites with high PR ranks of 4-9 that are desperate for YOUR content. Sites like eHow and Instructables are just a few. Get out there and get in front of more people.
Be Prolific: Find out where your target market goes – and get in front of them. It might be a Facebook group, an Association discussion forum or even a Ning community site. Answer questions, write articles, speak at their events and contribute to the community.
Be Networked: Reach out to the influential people in your industry. And offer to help them (do NOT just pitch your products and commissions!). Think long-term relationships and keep in touch. Always.
Create a Ritual: For me, it’s setting a goal for my daily “marketing tasks” and doing that in the morning from Starbucks (that’s why I created the tool in my author box below). Find a place you enjoy working from. And build it into your day.
Stop looking for the magic bullet or “loophole”- it’s an illusion.

Be consistent. Deliver outstanding products & services. Create no-brainer offers. And turn your “customers” into raving fans who, in turn, spread the word and become your new source for traffic.

It all starts with… consistent baby steps. Now get out there and take that first step!

When The Pope is the Chairman of the Board@@

Something big happened with the Vatican and the Catholic Church in February. The Pope made a revolutionary move by opening up the Vatican’s finances to scrutiny and instituting several changes that could go a far way in bringing more transparency and integrity. These changes include the creation of a Secretariat for the Economy which will report directly to the Pope and having the group made up of not only members of the Church, but also lay members “with strong professional financial experience”.

When an institution such as the Catholic Church takes a step like this, and says that they care about who they do business with and how they conduct their business, this can have a real ripple effect.

This is a big step as it brings the conversation about financial scrutiny, audit, corporate governance, and also corruption, even further into the mainstream. To have an open conversation about this could be a real game changer, not just for the Church, but also in countries where the Church has a great deal of influence and in countries where corruption is a major problem.

Many wonder if this will work. Certainly in the past year Pope Francis has demonstrated a real commitment to change, and this is a big step in that. As always, the proof of the pudding is in the eating, so we’ll be watching carefully over the next several months to see if the new steps that are being taken will actually bear fruit.

I talk about the changes and their wider impact in this “In the Boardroom with Lucy Marcus”Image